However, if you create the right conditions for consistency, you can also save effort in content creation and continuously increase service quality. True Omnichannel is consistency in action. It involves going beyond the mere coexistence of service channels and linking them to form a unified customer journey. Central technical service content (single source) can be communicated individually via a wide variety of frontends (multi use). Next Best Actions are recommendations for action scored by machine learning. Based on available data and historical resolution rates, AI provides recommendations for action that can be used across all your service channels: Your Service Quality scales and continuously improves itself.